I’ve decided to make “Online Store of the Week” posts recurring on my blog. Why? Firstly, it gives me at least one consistent post I know I can write per week AND to top it off – I love online stores, both from the perspective of a shopper and from the perspective of someone interested in PR and marketing. This week I’m writing about: Tiger Mist.
What began as a small, tangible boutique opened in Eltham, Victoria (in Australia) has become a popular shopping destination for anyone interested in fashion. I haven’t bought anything from Tiger Mist online but I have visited the store and not only was it physically very beautiful and stocking great products – but the customer service was great. The woman who served my sister, mum and I was so friendly and helpful – and not in the ‘annoying sales assistant who won’t leave you alone no matter how much you tell them you’re just looking’ kind of way.
Tiger Mist was opened in 2007 by sisters Stevie and Alana Pallister. The two have since launched their own clothing label “Rise of Dawn” (2010) and self-titled “TigerMist” (2013) – both of which are stocked in over 50 boutique stores nationally, as well as their own Tiger Mist website and store. The success of Tiger Mist is a testament to the hard-work put in by all involved despite the difficulty of starting a business and the added battle of Stevie’s encounter with Hodgkin Lymphoma – a type of blood cancer affecting the lympathic system, which is a part of the immune system. Stevie was declared in remission in May 2013. What a feat!
Now, onto the clothes! Tiger Mist stocks all the basic types of clothes – the highlight for me being the dresses, matching skirts/tops and jeans. Tiger Mist is one of the first places I would look if I was in search for a new and special outfit. Another admirable aspect of their clothes is the way they adapt the attire worn by famous celebrities and admired by women all over the world into wearable and affordable outfits. As you can see in the photo on the left, Tiger Mist’s “The Good Girl” midi skirt and crop are inspired by Rihanna’s beautiful 2014 Met Gala dress, and the Cara crop is inspired by none other than Cara Delevigne’s top worn to the same event. So often I’ll see an outfit worn by somebody famous and think to myself, I love but I could never wear it. Tiger Mist has made wearing celebrity-worn garments imaginable for all the “little people.”
All the products sold by Tiger Mist are of great quality and design. My sister purchased two jumpers from the boutique in Eltham and it was possibly one of the quickest decisions I’ve ever seen her make (indecisive shoppers drive me nuts – thank you Tiger Mist). While doing a little research for this post I found this article which was written in 2009 and published on my university’s website for journalism students (Upstart). It’s definitely worth a read and goes to show how far Tiger Mist has come since it’s conception – now sporting 300,000 Instagram followers and 166,000 Facebook likes. Dedication to promotional efforts has done wonders for Tiger Mist’s success, as well as garnering publicity for it’s owners and models.
If you live in Melbourne and are within a reasonable driving distance to the boutique, pay it a visit (22 Commercial Place, Eltham). If not – shipping costs a flat rate of $10 within Australia. For Australian and New Zealand customers, free shipping is available for orders over $150. Worldwide delivery time is expected to be between 5-15 days, which if you ask me is GREAT considering sometimes parcels don’t arrive for weeks and weeks on end.
You’re sure to find something you love at Tiger Mist!