Screen Shot 2014-09-03 at 10.47.43 pmHi everyone,

I’d like to start off by saying thank you to everyone who has followed, liked, commented on and responded to my blog in the past couple of months. It has meant so much to me – I’ve always wanted to start one but until the start of this year, I was too scared. FINALLY I took the plunge and it has been oh-so rewarding. So much so, that I have decided to upgrade:



My new blog. Yep, I officially own my own .com. And it feels fabulous. Why TWENTY & CO? Well, as you may have noticed, The World by J doesn’t really have a “niche”. I’ve written about fashion, done reviews about books, random rants about topics in the news, and so on. So I decided, in order to make the name and my blog relevant to readers, I’m still going to write about all that stuff and more – BUT – TWENTY & CO is dedicated to all of us who are close to becoming, or are already, a “twenty-something.” In Australia, 18 is considered being an adult, but I still don’t really feel like a “real” adult. Will I ever feel like a real adult? I don’t know. But I’m looking forward to writing about a whole bunch of different topics as I begin my journey into the twenties. Over the next week I will be uploading some of my favourite/most popular posts from The World by J before I begin posting new content. First up is my career profile on Chloe Clark from Beginning Boutique. I hope those of you reading this decide to come along for the ride. If not, thank you for being so supportive and interested in my work here.

Lots of love,



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Style vs. Comfort


I love clothes. I love style. I love spending hours scrolling through pages and pages of products online and adding my favourites to the shopping cart (even if I’m not going to go through with the purchase). However, I’ve noticed lately that I am becoming more and more enamoured with being comfy, rather than giving in to being stylish 24/7.

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Online Store of the Week: The Iconic

If you live in Australia and love online shopping, chances are that you have heard of or purchased from The Iconic. The Iconic is similar to ASOS, based on the sheer amount of products listed on its site, but has an aura of sophistication which I think ASOS lacks. Not only can you find great deals (the Final Winter Clearance Sale is on now) but also more expensive items from the likes of White Suede, Sass and Bide and Calvin Klein.

Fotor0808223246I bought my Year 12 formal from The Iconic (“To Be Free” by Keepsake the Label) and I was far from disappointed. I bought it nine months before the event, so I would have had more than enough time to return it if I didn’t like it or it didn’t fit. Luckily, it was perfect and I fell in love with it the moment I tried it on. It looked even better in real life than it did in the photos – with online shopping it’s usually the other way around!

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Social media shout out

Hey guys!

Are you an avid follower of bloggers’ social media accounts? Do you love pretty pictures, thoughtful quotes and reminders when something new is posted?

If you answered yes, it’s time to add The World by J to your feeds!

Follow me on Instagram here:


Follow me on Bloglovin here:

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Once again, thank you all for taking the time to read and respond to my posts. I appreciate every view and every comment.

Lots of love,



August Wish List

August. In Australia, it’s the last month of Winter. Shopping wise, this means I’m looking for the last few warm items of the season and starting to admire some summery attire. So before I get carried away with bikinis (it’s inevitable) here are the last few items on my Winter wish list.

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Online Store of the Week: Beginning Boutique

Screen Shot 2014-07-30 at 1.18.46 pmTime to discuss another online store, and this week I’m #TeamBB all the way! Beginning Boutique is an online fashion boutique based in Australia which stocks amazing brands all at very reasonable prices. You may remember BB from my previous feature pieceΒ on PR Manager/Stylist Chloe Clark! Since I spoke with Chloe only a few months ago, the store has continued to grow, develop and establish itself as one of the leading Australian online retailers for young women.

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Online Store of the Week: Nasty Gal

826ca1940c7380bc8e8f568ecb1ce397In lieu of my recent #GIRLBOSS review, I decided it was time to discuss Nasty Gal as my online store of the week. Its achievements in such a short time are impressive – what started off as an eBay store selling vintage clothes from thrift shops has now become a multi-million dollar business, styling girls from all over the world.

Nasty Gal is one of the first online stores I ever shopped at. I have bought two pairs of denim shorts, a knit, a jumper, a bracelet (see below) and Jeffrey Campbell heels. Quite an array of clothing and accessories. Unfortunately, when I bought my first pair of shorts, I was confused by the sizing. I compared myself to the models (who all wear size S) and the size guide. I took my measurements and ordered a size 27 in shorts, but to my disappointment when they arrived they was too big, particularly around the waist – a common occurrence for me and oh, so frustrating. Note to self: know your size before you buy.

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Online Store of the Week: Tobi

As a rule I am not only going to share stores with you that I am crazy in love with, but give honest reviews of all online stores that I have experience with. These reviews will be primarily focused on price, quality and convenience but I would also like to discuss the strengths and weaknesses in marketing/PR – coming from a customer perspective and that of a student studying in those areas.

The store I have selected to share with you all this week isΒ Tobi. Originating in California, it stocks the latest styles at great prices. When I first discovered Tobi, I was instantly satisfied with the knowledge that I would get a huge 50% discount on my first purchase – what an incentive to buy! There’s also a cool 30% off all new products that enter the store.

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The look for less

Isn’t it funny how much money we are willing to fork out to get “the look”? I’ll admit… I often consider the pros and cons of forking out a considerable amount just to get my hands on a certain product. I lust over the expensive garments and accessories worn on by the people who run Instagram accounts and blogs that I follow. I was on Pinterest and noticed the crazy high prices of Seed espadrilles and thought of the cute pair of cheaper ones I had seen on the Instagram account @c_hloebbΒ (yep, she’s the lovely lady I interviewed here).Β It’s important to remind yourself that with a little research, it’s easy to find cheaper alternatives to expensive products. Below are four espadrilles in similar styles/patterns.

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Clockwise: Seed Bianca Leather EspadrilleΒ AU$99.95, Ruby Canvas EspadrilleΒ AU$49.95, ASOS Junction EspadrilleΒ $19.61, Molly III in White Leopard PonyΒ AU$199

As you can see, the difference between the cheapest pair and the most expensive is quite a lot, and it just so happens that these two are my favourites out of the four. The photos don’t do them justice! However, I don’t think I’d be able fork out $200 for a pair of espadrilles unless I was rolling in cash to splurge and could do it without feeling guilty afterwards. I consider myself quite a decisive shopper – if I fall in love with something and I think the price is worth the quality and the wear I will get out of it, I’ll buy it instantly, almost impulsively. If I have any doubts whatsoever, I won’t. As much as I love the SENSO Espadrilles, it’s just not worth it for me. On the other hand, the ASOS pair are a far more reasonable price and just as gorgeous looking (see here).

It’s important to consider how much wear you are actually going to get out of a new purchase. Using the espadrilles example – if you’re going to wear them until they break, spending big dollars might not be such a bad idea. It’s likely they’ll be of better quality and will last longer – avoiding the task of buying new shoes regularly. HOWEVER, if they’re only going to be worn occasionally, go cheaper. Sometimes a cheaper product will even be of equal quality to a more expensive one.

It seems like common knowledge, but so often we get fixated by our perception of the brand that we lose sight of how much money we are spending. Advice to all the indecisive shoppers out there: if you love a piece of clothing or accessory but find yourself stuck deciding whether it’s worth it – focus on the value you are getting for money!



Online Store of the Week: Tiger Mist

I’ve decided to make “Online Store of the Week” posts recurring on my blog. Why? Firstly, it gives me at least one consistent post I know I can write per week AND to top it off – I love online stores, both from the perspective of a shopper and from the perspective of someone interested in PR and marketing. This week I’m writing about:Β Tiger Mist.

What began as a small, tangible boutique opened in Eltham, Victoria (in Australia) has become a popular shopping destination for anyone interested in fashion. I haven’t bought anything from Tiger Mist online but I have visited the store and not only was it physically very beautiful and stocking great products – but the customer service was great. The woman who served my sister, mum and I was so frScreen Shot 2014-07-09 at 5.11.04 pmiendly and helpful – and not in the ‘annoying sales assistant who won’t leave you alone no matter how much you tell them you’re just looking’ kind of way.

Tiger Mist was opened in 2007 by sisters Stevie and Alana Pallister. The two have since launched their own clothing label “Rise of Dawn” (2010) and self-titled “TigerMist” (2013) – both of which are stocked in over 50 boutique stores nationally, as well as their own Tiger Mist website and store. The success of Tiger Mist is a testament to the hard-work put in by all involved despite the difficulty of starting a business and the added battle of Stevie’s encounter with Hodgkin Lymphoma – a type of blood cancer affecting the lympathic system, which is a part of the immune system. Stevie was declared in remission in May 2013. What a feat!

Screen Shot 2014-07-09 at 4.43.25 pmNow, onto the clothes! Tiger Mist stocks all the basic types of clothes – the highlight for me being the dresses, matching skirts/tops and jeans. Tiger Mist is one of the first places I would look if I was in search for a new and special outfit. Another admirable aspect of their clothes is the way they adapt the attire worn by famous celebrities andΒ admired by women all over the world into wearable and affordable outfits. As you can see in the photo on the left, Tiger Mist’s “The Good Girl” midi skirtΒ andΒ cropΒ are inspired by Rihanna’s beautiful 2014 Met Gala dress, and the Cara crop is inspired by none other than Cara Delevigne’s topΒ worn to the same event. So often I’ll see an outfit worn by somebody famous and think to myself, I love but I could never wear it. Tiger Mist has made wearing celebrity-worn garments imaginable for all the “little people.”

All the products sold by Tiger Mist are of great quality and design. My sister purchased two jumpers from the boutique in Eltham and it was possibly one of the quickest decisions I’ve ever seen her make (indecisive shoppers drive me nuts – thank you Tiger Mist). While doing a little research for this postΒ I found this articleΒ which was written in 2009 and published on my university’s website for journalism studentsΒ (Upstart). It’s definitely worth a read and goes to show how far Tiger Mist has come since it’s conception – now sporting 300,000 Instagram followers and 166,000 Facebook likes. Dedication to promotional efforts has done wonders for Tiger Mist’s success, as well as garnering publicity for it’s owners and models.

1525270_10153715941615724_115190058_nIf you live in Melbourne and are within a reasonable driving distance to the boutique, pay itΒ a visit (22 Commercial Place, Eltham). If not – shipping costs a flat rate of $10 within Australia. For Australian and New Zealand customers, free shipping is available for orders over $150. Worldwide delivery time is expected to be between 5-15 days, which if you ask me is GREAT considering sometimes parcels don’t arrive for weeks and weeks on end.

You’re sure to find something you love at Tiger Mist!