Blogging 101: Unique selling proposition

c5451e18f830505ab4e6a9297ef8aab5If there’s one thing I get bored of, it’s scrolling down my feed and seeing the same beauty product reviews again and again. I’ve come to notice that beauty blogs are probably the most common of all categories, and therefore to be successful, one must be different from the others. The only in-depth beauty review I have done so far can be found here, and although I may be biased, I do not feel as though it was run-of-the-mill.

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Blogging 101: How to get noticed

On my most recent Blogging 101 post I received a comment from someone wondering how to get his blog noticed. Now, as most people will tell you, blogging shouldn’t be about gaining attention and popularity UNLESS it is designed to promote your own business or product. Your focus should be on blogging because you enjoy and love it, not because of the potential for more followers or monetary gain. However, because we all love people to appreciate, enjoy and discuss what we write, here are some basic tips on getting your blog noticed.

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Blogging 101: Staying inspired

One of the hardest parts of blogging is writers block; the inability to come up with any ideas for a period of time. It feels like a giant slump in creativity and ideas. Here are some of my tips for staying inspired when blogging:

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Blogging 101: Choosing a name

Before the mothers-to-be of the blogosphere get their hopes up, this post does not contain advice about picking the perfect name for your unborn child. The naming decision I’m talking about is for anyone on the verge of creating their own blog. In my previous post I discussed deciding what you want to write about and what platform you will use, completely forgetting the importance of giving your little piece of the internet a name.

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Blogging 101: Getting started

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In this day and age, new blogs pop up every hour of every day. Two months ago, The World by J was freshly created and I entered the world of internet bloggers. I know for a fact that there are so many people out there who want to start their own blog but are too hesitant or don’t know where to begin. I was once in that position – I wanted my own space to publish my writing about things I love and enjoy, but I was too afraid of what people might think. Now that I’ve moved passed that feeling and out of my comfort zone, I’d like to encourage more people to let go of their worries and just START. Once you do, you won’t be able to stop! The first step in creating your own blog is deciding what you would like to write about and which platform you will use. As you can see, my blog doesn’t have a specific genre. On the side of my page you will see a Categories menu which lists the areas I write about. Hopefully soon I will be able to narrow them down into fewer, more specific categories soon. However, many blogs do have a consistent theme – the most common being beauty, fashion, food and lifestyle. If you are going to start a blog, do it because you LOVE writing or are passionate about the topic (which could be absolutely anything) – not just to follow the trend. If you do it because you love it, it will be far more rewarding.

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Thank you

There are so many little things that brighten each day of my life. Yesterday, this was one of them:

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Since starting this blog I’ve had quite a few people I know come up to me and say they enjoy what I’ve read or I have inspired them to start a blog about something they are passionate about. I couldn’t be happier when I hear this! Not only does it make me want to continue doing what I’m doing and constantly improve, but it washes away any doubts I’ve had. I have doubted myself because I know there are a tonne of judgemental people out there who may think “The World by J” and the things I write are stupid. It’s the people who seem to take pride in making mean, unprovoked judgements that I am wary of. Don’t get me wrong, everyone is guilty of being judgemental at times, including myself. However, I am confident in saying that my past harsh judgements have taught me lessons and I regret what I have said or done in certain situations. We’re all human, none of us are perfect and we learn from our life experiences.

Treating people how you want to be treated is the bottom line and it is something I am trying to always remind myself of. At the same time, it’s important to remember that the people who are secretly judging you or degrading you are jealous, scared or sad and their opinion is not your concern. Just do what you love and what makes you happy – for all you know everyone is actually cheering you on and admiring your courage!

In saying this, I’d just like to say a big, big thank you to the person above (you know who you are) and to every person who has encouraged me or read my blog posts – family, friends and strangers. It means a lot and I appreciate you taking a little time out of your day to click on my links and read what I have to say.

Lots of love

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Blogging 101: Get noticed

On my most recent Blogging 101 post I received a comment from someone wondering how to get his blog noticed. Now, as most people will tell you, blogging shouldn’t be about gaining attention and popularity UNLESS it is designed to promote your own business or product. Your focus should be on blogging because you enjoy and love it, not because of the potential for more followers or monetary gain. However, because we all love people to appreciate, enjoy and discuss what we write, here are some basic tips on getting your blog noticed.

image1. Social media
This one’s a no-brainer. Social media is the easiest and fastest way to get your blog noticed. This can be as simple as sharing your posts to your Facebook and Twitter followers or creating an Instagram profile for your blog. Personally, I share my posts to Facebook, Twitter and Tumblr and will do a little ‘post announcement’ on my recently made blog-dedicated Instagram page. This way I am not only reaching my friends and family, but strangers who will come across my posts via the hashtags on Tumblr and Twitter. It can be very daunting sharing your work on a personal account, but I see no harm in showing people what you love to do!

2. Key words
Another simple tip for directing traffic to your blog is by using particular words or phrases. I use this trick where possible in my posts, usually in the title. By using Google Trends, I check which words or phrases are ‘trending’ or popular. For example, I changed the title of this post from Blogging 101: So you want to get noticed? to Blogging 101: Get noticed because it was a more common search term. When I take a moment to do this, I notice the results in my WordPress stats – I can see the search terms people have used to find my site and I keep the results in mind for future reference.

3. Relevance/controversy
If you write about a controversial, popular or relevant topic – chances are you will get noticed. You can also check out trending topics on Google Trends. However, I don’t recommend doing this just for the sake of a few more views. Only write about something controversial or popular if you are truly passionate or have an opinion about it. If it ignites something within that makes you want to write about it, whether it be anger, sadness or compassion, go for it! If you choose the topics of your blog posts simply by following the herd, it isn’t really a reflection of yourself.

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4. Comments & feedback
I love when I get a notification stating that someone has commented on a post of mine. I try to do the same when I find post I love. Not only does commenting bring happiness and feedback to a fellow blogger, it also effortlessly promotes your site. Many people have been referred to my blog via the comments I have made on posts.

5. Post often
I left this point to last because I felt it was already obvious. The more you post, the more you will be noticed. The amount of time and effort you put into your blog will be reflected in the attention you receive.

These are the simplest ways to get your blog noticed amongst the hundreds of thousands of blogs out there. There are many more, complicated ways of promoting your page which I may explore in the future and share with you. If you start a blog for the right reasons, work hard and love what you do – I have no doubt that it will be noticed by those around you and blog-readers across the world wide web!

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