If you live in Australia and love online shopping, chances are that you have heard of or purchased from The Iconic. The Iconic is similar to ASOS, based on the sheer amount of products listed on its site, but has an aura of sophistication which I think ASOS lacks. Not only can you find great deals (the Final Winter Clearance Sale is on now) but also more expensive items from the likes of White Suede, Sass and Bide and Calvin Klein.
I bought my Year 12 formal from The Iconic (“To Be Free” by Keepsake the Label) and I was far from disappointed. I bought it nine months before the event, so I would have had more than enough time to return it if I didn’t like it or it didn’t fit. Luckily, it was perfect and I fell in love with it the moment I tried it on. It looked even better in real life than it did in the photos – with online shopping it’s usually the other way around!
The World By J 