Adoring Anatomicals


photo“if you’re on this planet for 
80 years, do you know how many days you’ll spend showering? we do. and it’s a lot. we do. in fact, if you shower for 10 minutes a day, every day, you’ll spend an incredible 195.5 days getting your body clean. if it takes you 20 seconds to wash your hands, you’ll also spend an amazing 39 days helping prevent germs. personal hygiene is tedious and time consuming enough, which is why you need anatomicals to make your daily ablutions a little more exciting and fun. we’re bold, we’re British, we’re ballsy and we only want you for your body. “

In today’s society, we are constantly being told that we should:

a) have the perfect healthy body – thigh gap included and…
b) embrace our bodies, whatever their size, and know that personality is more important.

It’s a little confusing, having both of these ideals thrown at us day in day out, but a body care company beginning to hit the shelves in Australia is happy to admit that it doesn’t care about who you are on the inside – it “only wants you for your body.”

Anatomicals is a British company that has only recently debuted in Australia. As soon as I laid my eyes on their range of products at work, I had to try them out.  Today I went ahead and took my time smelling and deciding what to buy. Let me tell you, it was hard, and not just because they all smell freakin’ amazing. As I am currently studying for my university marketing exam, I was in awe of the genius that created the names and descriptions of each product. “100% Not Chanel, But Cocoa All The Same” “Silly Twits Ignore Their Mits” “Be Good With Your Hands in Bed” and “There Won’t Be A Dry Thigh In The House” are just a few examples. I think it’s great how Anatomicals is promoting its products to young women in a fun (albeit rhyming) and humorous way.

I chose “New York, London, Paris and Foam”, a fruity body cleanser, and “The Seven Deadly Skins” melon body scrub. I just got out of the shower after using both products for the first time and it’s safe to say my skin feels softer and cleaner than ever – plus the smell of the products in the shower and on my skin is ahhhh-mazing! Each cleaner/scrub/lotion costs $8 – very reasonable for something that smells so great, is aesthetically pleasing, paraben free and doesn’t test on animals. I am so glad I went ahead and embraced anatomicals and you should too!

Anatomicals can be found at Target, Priceline and Chemist Warehouse stores.

Enjoy and let me know what you think

xxxxx

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Chloe Clark: PR Manager, Beginning Boutique

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In recent years, online shopping has revolutionised the retail industry and opened up a variety of interesting job opportunities. Chloe Clark is an ambitious, fashion-forward woman who knows first hand how public relations techniques have had to change in order to adapt to the world wide web. She works as a public relations manager for Beginning Boutique – an Australian based online store selling a variety of stylish yet affordable items from a number of brands.

It seems like a dream come true for someone as openly  interested in fashion as Chloe, however she admits working in public relations is not the career she had envisioned for herself. She studied a Bachelor of Journalism and a Bachelor of Communication (Public Relations major) at The University of Queensland.  When asked whether she has always wanted to work in this type of role, she explained that she has “always had a love for fashion” but her “interest in PR began after studying journalism at UQ.” In particular, it was the realisation that people working in public relations do the majority of the work for the journalists which made her make the switch to public relations. She wanted to be on “the other side” but kept her options open, imagining herself working as either a reporter, or in public relations for a larger organisation or in-house.

The level of competitiveness in the fashion industry made her unsure of how she would combine her two passions. Luckily enough, after seeing an advertisement on Facebook for an internship, Chloe interned at Beginning Boutique and upon graduating landed herself a paid job there. In her opinion “interning is the best way to get experience in the indu21235_5408d882dcccb1a9a1c0224b909d51fbstry.” Although you may not be getting paid and, at the time, feel like you are not getting anything in return for your time and effort – “the knowledge you will gain is invaluable, and the contacts you will make come in handy down the track.” Prior to interning at Beginning Boutique, she also interned at Style Magazine, the Red PR Group and was a  volunteer at the Mercedes-Benz Fashion Festival.

Chloe believes her willingness to learn has contributed to her progression at Beginning Boutique. She began in customer care packing the orders but now manages the public relations and also works as a stylist – the best of both worlds.  Her public relations role involves liaising with brands and personalities, events, promotions and much more. Communication skills are essential to her job and she says “being professional but still relatable” is  important, especially when you are constantly communicating with other brands and customers. Working with “like-minded creatives” who are all under the age of 25 and passionate about their roles at Beginning Boutique is the best part of her job, and Chloe believes it also contributes to the success of the store itself. For public relations to be successful “you have to be passionate about the field of work you are working in, because if you don’t have a desire to succeed or be the best in your industry, you won’t have any motivation to achieve your goals” she explained.

photoSince the introduction of social media, the public relations environment has changed completely. Every online fashion boutique has it’s own Instagram, Facebook, Twitter and so forth –  therefore it is important for Chloe to make Beginning Boutique stand out from it’s competitors, using social media and other methods. It is essential that companies adapt to each new technology or social media platform, and use it to their advantage. This is the most difficult yet “interesting” part of the job, according to Chloe. Social media is a huge part of the communication and public relations strategy at Beginning Boutique – the store has it’s own Facebook, Instagram, Twitter, Tumblr and Pinterest accounts, along with it’s own blog. All of these are constantly updated and engaging with present and potential future customers. “A quick look at our Facebook and Instagram will show amazing content, both branded and non branded, that makes our customers constantly involved with BB” said Chloe, whose role includes having high involvement in all of Beginning Boutique’s social media platforms.

In particular, Instagram has “taken over” social media public relations. It is a platform which Chloe believes brands need to invest more time and money into. Beginning Boutique has over 265,000 followers on Instagram and has collaborated with other brands and popular bloggers to widen it’s audience even further. “It’s a win-win situation for both parties” says Chloe. Collaborating means Beginning Boutique is able to branch into other audiences and in turn, the blogger or brand reaches into Beginning Boutique’s audience.

Social media is not the only method Chloe uses to spread awareness of Beginning Boutique. Events such as Pop-Up Sales, VIP Events and Blogger Breakfasts are organised monthly and used to raise the profile of Beginning Boutique, get feedback, say thank you and essentially reward customers for shopping. The Blogger Breakfasts aim to strengthen ties between Beginning Boutique and popular bloggers, who often have thousands of followers on different types of social media and can promote a brand or company in an instant.

With the number of online shopping stores only set to grow, marketing techniques are sure to adapt and improve to tackle the competition, and those working in public relations will bring these new tactics to life. Working at the forefront of the social media revolution will undoubtedly continue to be a challenge for Chloe – but it is one she enjoys whole heartedly. By simply listening to her speak about her job it is easy to tell how motivated and inspired she is. For someone so young and working in her first public relations role, Chloe is full of experience and knowledge that will undoubtedly benefit any business she works for in the future.