Q&A: Student life

As you may know, I’m currently in my first year of university. Since I began sharing my blog with my followers on Tumblr, I have received quite a few questions in relation to my uni, my course and living in Melbourne. I’ve decided to post a few of my answers here for everyone to see and to help anyone who may have the same queries.

Q: If it isn’t to personal what uni do you go to and what is your course called? It sounds really interesting xxx
I attend La Trobe University and my course is called Strategic Communication 🙂

Q: I am thinking about doing a Communications/PR course after I finish school! Is it good? What subjects did you study in Year 12? Would do you have to be good at? Sorry about all the questions hahaha! Btw you have a beautiful blog xxxxxxx
I absolutely love studying communication! It’s so interesting, relevant and fun – it can lead you in so many different directions. My course allows me to learn about everything from PR through to journalism, marketing and event management. In Year 12 I studied English, English Lit, Legal Studies, Drama, Italian and Psychology. Some skills that are beneficial are being outgoing, being a skilled writer and speaker, being a great listener, being a problem-solver and being creative. I’d definitely recommend you do a Communication/PR course if you are passionate about it – just keep in mind that PR isn’t the only type of strategic communication, nor is it as glamorous as it’s made out to be.

Q: Hi, I’m a Year 12 student from Sydney. This is going to sound so odd – I stumbled across your wordpress and saw that you were attending La Trobe Melbourne, and I was wondering if you could give me advice? What have you heard about the on-campus accomodation? Menzies, Glenn and Chisholm college? Do people like it, hate it, etc? If you could please answer it would be incredibly helpful, thank you!
To be honest, I haven’t heard a whole lot about the campus accommodation and I don’t have any personal experience with it. It’s hard for me to imagine living on campus and enjoying it because I don’t have the need – I’m local and still live with my family at home.  What I do know is that each “college” seems to have a different vibe – i.e. Chisholm is very multi-cultural and houses a lot of international students. If you haven’t already you can find information and testimonials from students about the accommodation and each different college HERE. The facilities seem okay from the outside but I haven’t seen enough to make a real judgement. People who do live on campus seem to really love it and make close friends they will keep for life. I’m not sure how much it costs to stay on campus either (I’ve heard expensive – don’t know how correct that is) but if you’re planning on moving interstate for uni it’s worth trying it out, at the very least you will make some new friends and have a comfortable “home-base” in Melbourne for a while. You can always rent a place with a few roommates instead if you find that living on-campus isn’t for you.

Q: Hey, totally random question.. I’m thinking about moving to Melbourne, probs in the next year or so. What is it like living there? xxx
Melbourne is a great place to live. I keep reading that it has been voted one of the most liveable cities in the world and when I think about it, I can see why! I love living here. Melbourne genuinely just has a great atmosphere and culture. It can be a relaxing and calm place to be – or filled with excitement and things to do. There’s really something for everyone (wow – I sound like a tourism ad) and “liveable” is the perfect word to describe it. I’ve always been surrounded by a great environment with nice people, lots of facilities and opportunities. I don’t have experience living on my own in Melbourne, but I’m sure that it would be great!

I’d love to answer any other questions. You can read more about life at La Trobe and university here, or ask me a different question here.

Lots of love,

J

xxxx

Best of the Blogs – My Top Four Favourites

There are countless blogs floating around the internet, including mine. These are my absolute favourites – some which I have only just discovered and others which have had my eye for a while. If you haven’t already, I definitely recommend joining Bloglovin (follow me while you’re at it). It’s the best way to keep track of all your favourite blogs across all different platforms and find new ones to fall in love with! In my opinion, the best blogs are those which are relatable and inspire deep thought or exciting action.

1. World of Wanderlust
World of Wanderlust is a blog run by 22 year old Australian Brooke Saward. Not only are the photographs and information about travel destinations helpful – but Brooke’s general outlook on life and positive mentality is inspiring. I only discovered World of Wanderlust relatively recently, but I’ve been hooked on reading everything she posts since!

2. Essena O’Neill
Essena O’Neill is a young girl living by the amazing ocean scenery of Noosa, Queensland. For a 17 year old, Essena is wise beyond her years and constantly encourages her followers to challenge their view of the world – particularly by providing an insight into her vegan lifestyle and the reasons behind her decision to embrace it. Although I am not vegan, or even vegetarian, reading Essena’s tumblr blog and her website always leaves me feeling enlightened and positive.

3. Adele Maree
Adele Maree is a ‘local’ blogger who I have been following for quite some time. Her focus is fashion and I always discover new online stores with affordable, stylish pieces on her blog. She is currently travelling Europe and her Instagram photos are beautiful and making me so jealous! I’ll be there soon, I promise!

4. NYC PR Girls
NYC PR Girls is a blog that details the ups and downs, tips and tricks of two women working in public relations in New York. Considering I am studying communications, I have found their CAREER & PR posts super helpful and they inspire me to finish my degree and work Plus… they live and work in New York – a dream come true for many.

Other notables (4/5 were discovered on Bloglovin)…

A Bikini A Day, Natasha Oakley Blog, Damsel in Dior, Queen of Jet lags, With Love from Kat

Adoring Anatomicals


photo“if you’re on this planet for 
80 years, do you know how many days you’ll spend showering? we do. and it’s a lot. we do. in fact, if you shower for 10 minutes a day, every day, you’ll spend an incredible 195.5 days getting your body clean. if it takes you 20 seconds to wash your hands, you’ll also spend an amazing 39 days helping prevent germs. personal hygiene is tedious and time consuming enough, which is why you need anatomicals to make your daily ablutions a little more exciting and fun. we’re bold, we’re British, we’re ballsy and we only want you for your body. “

In today’s society, we are constantly being told that we should:

a) have the perfect healthy body – thigh gap included and…
b) embrace our bodies, whatever their size, and know that personality is more important.

It’s a little confusing, having both of these ideals thrown at us day in day out, but a body care company beginning to hit the shelves in Australia is happy to admit that it doesn’t care about who you are on the inside – it “only wants you for your body.”

Anatomicals is a British company that has only recently debuted in Australia. As soon as I laid my eyes on their range of products at work, I had to try them out.  Today I went ahead and took my time smelling and deciding what to buy. Let me tell you, it was hard, and not just because they all smell freakin’ amazing. As I am currently studying for my university marketing exam, I was in awe of the genius that created the names and descriptions of each product. “100% Not Chanel, But Cocoa All The Same” “Silly Twits Ignore Their Mits” “Be Good With Your Hands in Bed” and “There Won’t Be A Dry Thigh In The House” are just a few examples. I think it’s great how Anatomicals is promoting its products to young women in a fun (albeit rhyming) and humorous way.

I chose “New York, London, Paris and Foam”, a fruity body cleanser, and “The Seven Deadly Skins” melon body scrub. I just got out of the shower after using both products for the first time and it’s safe to say my skin feels softer and cleaner than ever – plus the smell of the products in the shower and on my skin is ahhhh-mazing! Each cleaner/scrub/lotion costs $8 – very reasonable for something that smells so great, is aesthetically pleasing, paraben free and doesn’t test on animals. I am so glad I went ahead and embraced anatomicals and you should too!

Anatomicals can be found at Target, Priceline and Chemist Warehouse stores.

Enjoy and let me know what you think

xxxxx

Chloe Clark: PR Manager, Beginning Boutique

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In recent years, online shopping has revolutionised the retail industry and opened up a variety of interesting job opportunities. Chloe Clark is an ambitious, fashion-forward woman who knows first hand how public relations techniques have had to change in order to adapt to the world wide web. She works as a public relations manager for Beginning Boutique – an Australian based online store selling a variety of stylish yet affordable items from a number of brands.

It seems like a dream come true for someone as openly  interested in fashion as Chloe, however she admits working in public relations is not the career she had envisioned for herself. She studied a Bachelor of Journalism and a Bachelor of Communication (Public Relations major) at The University of Queensland.  When asked whether she has always wanted to work in this type of role, she explained that she has “always had a love for fashion” but her “interest in PR began after studying journalism at UQ.” In particular, it was the realisation that people working in public relations do the majority of the work for the journalists which made her make the switch to public relations. She wanted to be on “the other side” but kept her options open, imagining herself working as either a reporter, or in public relations for a larger organisation or in-house.

The level of competitiveness in the fashion industry made her unsure of how she would combine her two passions. Luckily enough, after seeing an advertisement on Facebook for an internship, Chloe interned at Beginning Boutique and upon graduating landed herself a paid job there. In her opinion “interning is the best way to get experience in the indu21235_5408d882dcccb1a9a1c0224b909d51fbstry.” Although you may not be getting paid and, at the time, feel like you are not getting anything in return for your time and effort – “the knowledge you will gain is invaluable, and the contacts you will make come in handy down the track.” Prior to interning at Beginning Boutique, she also interned at Style Magazine, the Red PR Group and was a  volunteer at the Mercedes-Benz Fashion Festival.

Chloe believes her willingness to learn has contributed to her progression at Beginning Boutique. She began in customer care packing the orders but now manages the public relations and also works as a stylist – the best of both worlds.  Her public relations role involves liaising with brands and personalities, events, promotions and much more. Communication skills are essential to her job and she says “being professional but still relatable” is  important, especially when you are constantly communicating with other brands and customers. Working with “like-minded creatives” who are all under the age of 25 and passionate about their roles at Beginning Boutique is the best part of her job, and Chloe believes it also contributes to the success of the store itself. For public relations to be successful “you have to be passionate about the field of work you are working in, because if you don’t have a desire to succeed or be the best in your industry, you won’t have any motivation to achieve your goals” she explained.

photoSince the introduction of social media, the public relations environment has changed completely. Every online fashion boutique has it’s own Instagram, Facebook, Twitter and so forth –  therefore it is important for Chloe to make Beginning Boutique stand out from it’s competitors, using social media and other methods. It is essential that companies adapt to each new technology or social media platform, and use it to their advantage. This is the most difficult yet “interesting” part of the job, according to Chloe. Social media is a huge part of the communication and public relations strategy at Beginning Boutique – the store has it’s own Facebook, Instagram, Twitter, Tumblr and Pinterest accounts, along with it’s own blog. All of these are constantly updated and engaging with present and potential future customers. “A quick look at our Facebook and Instagram will show amazing content, both branded and non branded, that makes our customers constantly involved with BB” said Chloe, whose role includes having high involvement in all of Beginning Boutique’s social media platforms.

In particular, Instagram has “taken over” social media public relations. It is a platform which Chloe believes brands need to invest more time and money into. Beginning Boutique has over 265,000 followers on Instagram and has collaborated with other brands and popular bloggers to widen it’s audience even further. “It’s a win-win situation for both parties” says Chloe. Collaborating means Beginning Boutique is able to branch into other audiences and in turn, the blogger or brand reaches into Beginning Boutique’s audience.

Social media is not the only method Chloe uses to spread awareness of Beginning Boutique. Events such as Pop-Up Sales, VIP Events and Blogger Breakfasts are organised monthly and used to raise the profile of Beginning Boutique, get feedback, say thank you and essentially reward customers for shopping. The Blogger Breakfasts aim to strengthen ties between Beginning Boutique and popular bloggers, who often have thousands of followers on different types of social media and can promote a brand or company in an instant.

With the number of online shopping stores only set to grow, marketing techniques are sure to adapt and improve to tackle the competition, and those working in public relations will bring these new tactics to life. Working at the forefront of the social media revolution will undoubtedly continue to be a challenge for Chloe – but it is one she enjoys whole heartedly. By simply listening to her speak about her job it is easy to tell how motivated and inspired she is. For someone so young and working in her first public relations role, Chloe is full of experience and knowledge that will undoubtedly benefit any business she works for in the future.