Blogging 101: Unique selling proposition

c5451e18f830505ab4e6a9297ef8aab5If there’s one thing I get bored of, it’s scrolling down my feed and seeing the same beauty product reviews again and again. I’ve come to notice that beauty blogs are probably the most common of all categories, and therefore to be successful, one must be different from the others. The only in-depth beauty review I have done so far can be found here, and although I may be biased, I do not feel as though it was run-of-the-mill.

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Online Store of the Week: Beginning Boutique

Screen Shot 2014-07-30 at 1.18.46 pmTime to discuss another online store, and this week I’m #TeamBB all the way! Beginning Boutique is an online fashion boutique based in Australia which stocks amazing brands all at very reasonable prices. You may remember BB from my previous feature piece on PR Manager/Stylist Chloe Clark! Since I spoke with Chloe only a few months ago, the store has continued to grow, develop and establish itself as one of the leading Australian online retailers for young women.

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Online Store of the Week: Nasty Gal

826ca1940c7380bc8e8f568ecb1ce397In lieu of my recent #GIRLBOSS review, I decided it was time to discuss Nasty Gal as my online store of the week. Its achievements in such a short time are impressive – what started off as an eBay store selling vintage clothes from thrift shops has now become a multi-million dollar business, styling girls from all over the world.

Nasty Gal is one of the first online stores I ever shopped at. I have bought two pairs of denim shorts, a knit, a jumper, a bracelet (see below) and Jeffrey Campbell heels. Quite an array of clothing and accessories. Unfortunately, when I bought my first pair of shorts, I was confused by the sizing. I compared myself to the models (who all wear size S) and the size guide. I took my measurements and ordered a size 27 in shorts, but to my disappointment when they arrived they was too big, particularly around the waist – a common occurrence for me and oh, so frustrating. Note to self: know your size before you buy.

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July Favourites

This month I’m happy to have finally gotten around to buying and trying some things I’ve wanted for a while. Therefore, I thought I’d compile them into a neat, little post dedicated to my favourite things from the month of July.

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Blogging 101: Getting started

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In this day and age, new blogs pop up every hour of every day. Two months ago, The World by J was freshly created and I entered the world of internet bloggers. I know for a fact that there are so many people out there who want to start their own blog but are too hesitant or don’t know where to begin. I was once in that position – I wanted my own space to publish my writing about things I love and enjoy, but I was too afraid of what people might think. Now that I’ve moved passed that feeling and out of my comfort zone, I’d like to encourage more people to let go of their worries and just START. Once you do, you won’t be able to stop! The first step in creating your own blog is deciding what you would like to write about and which platform you will use. As you can see, my blog doesn’t have a specific genre. On the side of my page you will see a Categories menu which lists the areas I write about. Hopefully soon I will be able to narrow them down into fewer, more specific categories soon. However, many blogs do have a consistent theme – the most common being beauty, fashion, food and lifestyle. If you are going to start a blog, do it because you LOVE writing or are passionate about the topic (which could be absolutely anything) – not just to follow the trend. If you do it because you love it, it will be far more rewarding.

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Online Store of the Week: Tobi

As a rule I am not only going to share stores with you that I am crazy in love with, but give honest reviews of all online stores that I have experience with. These reviews will be primarily focused on price, quality and convenience but I would also like to discuss the strengths and weaknesses in marketing/PR – coming from a customer perspective and that of a student studying in those areas.

The store I have selected to share with you all this week is Tobi. Originating in California, it stocks the latest styles at great prices. When I first discovered Tobi, I was instantly satisfied with the knowledge that I would get a huge 50% discount on my first purchase – what an incentive to buy! There’s also a cool 30% off all new products that enter the store.

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Adoring Anatomicals


photo“if you’re on this planet for 
80 years, do you know how many days you’ll spend showering? we do. and it’s a lot. we do. in fact, if you shower for 10 minutes a day, every day, you’ll spend an incredible 195.5 days getting your body clean. if it takes you 20 seconds to wash your hands, you’ll also spend an amazing 39 days helping prevent germs. personal hygiene is tedious and time consuming enough, which is why you need anatomicals to make your daily ablutions a little more exciting and fun. we’re bold, we’re British, we’re ballsy and we only want you for your body. “

In today’s society, we are constantly being told that we should:

a) have the perfect healthy body – thigh gap included and…
b) embrace our bodies, whatever their size, and know that personality is more important.

It’s a little confusing, having both of these ideals thrown at us day in day out, but a body care company beginning to hit the shelves in Australia is happy to admit that it doesn’t care about who you are on the inside – it “only wants you for your body.”

Anatomicals is a British company that has only recently debuted in Australia. As soon as I laid my eyes on their range of products at work, I had to try them out.  Today I went ahead and took my time smelling and deciding what to buy. Let me tell you, it was hard, and not just because they all smell freakin’ amazing. As I am currently studying for my university marketing exam, I was in awe of the genius that created the names and descriptions of each product. “100% Not Chanel, But Cocoa All The Same” “Silly Twits Ignore Their Mits” “Be Good With Your Hands in Bed” and “There Won’t Be A Dry Thigh In The House” are just a few examples. I think it’s great how Anatomicals is promoting its products to young women in a fun (albeit rhyming) and humorous way.

I chose “New York, London, Paris and Foam”, a fruity body cleanser, and “The Seven Deadly Skins” melon body scrub. I just got out of the shower after using both products for the first time and it’s safe to say my skin feels softer and cleaner than ever – plus the smell of the products in the shower and on my skin is ahhhh-mazing! Each cleaner/scrub/lotion costs $8 – very reasonable for something that smells so great, is aesthetically pleasing, paraben free and doesn’t test on animals. I am so glad I went ahead and embraced anatomicals and you should too!

Anatomicals can be found at Target, Priceline and Chemist Warehouse stores.

Enjoy and let me know what you think

xxxxx